"Nordic designer Barbara i Gongini teamed with photographer Niclas Jessen to create these cutting edge images to promote her upcoming I-rEguLar collection for 2009.
These photos were taken in a theater warehouse, which creates a somewhat eerie abandoned feel. Adding to this perception the model is seen dangling by a harness from the rafters in one shot and tied to a bar by her jacket shoulders in another.
The photographs are quirky, but as Gongini says, her goal is not to mass produce the brand but rather to “be represented in the most exclusive concept-boutiques all over the world.”
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